Mascara is an excellent option for mature women looking to create more defined and thicker eyelashes. It is necessary to know about the mascara features to choose the best one according to the needs of your lashes. However, not every woman has naturally thick lashes so she may need a special mascara. Many leading brands offer specialized versions of their mascaras specifically for mature women.
However, some of the best mascara for mature women works better than others. It can be challenging for women over 70 to choose the mascara for mature lashes (thinning, short, fragile). The problem with most mascaras is that they don’t last very long.
Photo by: Polina Tankilevitch
The Best Mascaras for Mature Women Without Harsh Chemicals
Choosing the best mascara for mature women is such a challenging task, because mature lashes and mature lashes need more care and the right mascara for their needs. So, I have done in-depth research and deep study of verified buyer’s reviews. Who have purchased this product and reviewed their experience.
I have also included their reviews in my article, what people are talking about this product, and for whom it is the best. These verified reviews will help you to find the right mascara for your eyelashes.
Charlotte Tilbury PillowTalk Push-Up Lashes Lengthening & Volumizing Mascara
Price at time of publish: $29 at Amazon, $15 at Sephora (mini size).
Overview
If you are struggling to find a mascara that doesn’t hurt your eyes. This mascara is for all lash types, but I highly recommend it for mature eyes/lashes. A customer bought and reviewed the mini version of this mascara; it is great for thin lashes.
Experience the most dramatic lash transformation with Charlotte Tilbury’s revolutionary mascara. Thanks to the unique brush featuring the innovative “Load, Comb, and Lift” design, it achieves instant and long-lasting volume and length and lifts the lashes.
Say goodbye to lackluster lashes and hello to stunning, eye-catching results. This mascara features a revolutionary brush with a flat side to apply and cover the lashes easily. In contrast, the bristle side ensures that every lash is separated and coated from the root to the tip.
The diamond-shaped bristles are designed to perfectly match the shape of the eye, creating a beautiful opening effect. To apply mascara, use the flat side of the dual-sided brush to load the product at the base of your lashes and then coat them properly. Utilize the bristle side of the brush to gently comb and lift your lashes, creating an instant length and volume.
Use the bristle side to gently separate your lashes and create a definition. To achieve a fuller look, apply an additional coat of mascara to the roots of your lashes using the flat side of the wand. Then, use the bristle side to comb through and lift them.
Best Curling: Maybelline Hypercurl Volum’ Express Waterproof Mascara
Price at time of publish: $17.90 at Amazon, $14.46 at ebay.com, $17.90 at Maybelline.
Overview and Features
A lady rated this mascara five stars after using it and said she bought the first bottle in 2019 and has been using it, and now she has just ordered the second bottle. So you can imagine how long one bottle lasts! Maybelline Hypercurl mascara is amazing and worth the money. It gives tremendous volume to eyelashes and doesn’t budge all day.
There is only one con because it is waterproof mascara, which is hard to remove. Moreover, she recommends using an oil-based cleanser to take off this mascara.
This mascara is lengthening and gives a natural curl to eyelashes. Only apply a single coat if your eyelashes are already naturally long. With just one coat, your look will be glamorous. With waterproof properties, it will lock your lashes in the shape you build them.
Mostly, waterproof mascaras feel weighty on your eyelashes, so I won’t say it is lightweight. On the other hand, if you don’t like waterproof mascaras, you can always buy the washable version of this Hypercurl Volume Express Mascara, but it can smudge. The Maybelline Mascara can give your lashes incredible volume and thickness with just one swipe.
The Maybelline Volume Express Mascara’s Hypercurl formula works to produce a dual effect: it rapidly increases your lashes’ volume by three times while also helping to curl your lashes, giving you thick, curling lashes that appear ultra-glam.
RARE BEAUTY BY SELENA GOMEZ: Perfect Strokes Universal Volumizing Mascara
Price at time of publish: $20.30 at Amazon, $20 at Sephora, $20 at rarebeauty, $11 to $20 at Kohls, $9.50 at eBay.
Overview
Experience the ultimate mascara that will transform your lashes, giving them the perfect lift, length, curl, and volume for a more luxurious appearance. Discovering the ideal mascara depends on the unique characteristics of your lashes, which vary from person to person.
This innovative formula and unique eye-hugging brush are specifically designed to enhance the appearance of your lashes, regardless of their type. Whether your lashes are fine, sparse, full, thick, straight, or curly, the weightless, easy-to-build formula will provide the lift, length, curl, and volume you desire.
Best Waterproof: Diorshow Iconic Overcurl Waterproof Mascara
Price at time of publish: $32 at Amazon, $32+$6.95 delivery at dior.com, $32 at ULTA, $32 at nordstrom, $32.22 at Walmart.
Overview and Features
Betty rated this five-star mascara on Amazon and said the price is good for this product. It glides on smoothly and effortlessly. Moreover, she shared an amazing experience; she slept with this mascara to check if it smudges, and she was happy to see her eyes in the morning that she did not wake up with raccoon eyes! No dark under her eyes.
It is waterproof; you can remove it with regular makeup removers. Betty suggested that “use baby oil. It will come off in a jiffy!” She highly recommended this awesome mascara and decided to repurchase this drama and continue using it in the future.
The product gives you the perfect curl, lasting 24 hours in just one stroke, and is an excellent mascara for thinning lashes. This mascara has a big impression because of its rich black color, but it’s also simple to remove in the shower or the rain without giving you dark circles under your eyes.
Together with the mascara, the brush is a lash curler with great wear intensity. This mascara lasts for several hours without needing to be reapplied.
Diorshow Iconic Overcurl Waterproof Mascara Reviews
Another lady rated it five stars; she was a regular user of this mascara but left it for a reason, and now she returned to repurchase it. She had the washable version of this mascara, but she decided to purchase the waterproof version this time.
Moreover, she said it is still fabulous mascara, and the ability to build it while it still keeps your lashes separated is great. The wand shape is perfect for getting those tiny and harder eyelashes on the edges to look more cat eye appearance.
It is easy to remove with any regular eye makeup remover. So, are you ready to go from natural to drama? A lady named Shelbs gave a top critical review for this mascara on the Ulta website. She angrily said, “For Dior products, everyone expects quality.
It clumps badly if you apply more than a single coat. Moreover, she said, this mascara does not provide her any curl or lift to eyelashes like advertised. She preferred Benefit’s Roller Lash instead of this mascara and said it is best to keep lashes lifted for at least a couple of hours!
Best Black: Christian Dior Diorshow Waterproof Mascara
Price at time of publish: $31.97 at Amazon, $32 at Dior, $32 at Ulta, $32 at nordstrom, $32 at Sephora.
Overview
It comes in three exquisite colors: maroon, blue, and black 090. These colors are very rich; they will make your eyes pop without being clownish. You will notice the blue color is rich, and no one will stop to comment on your picture. It is effortless to remove with any makeup remover. Your eyelashes will not look chunky and gloopy; accept my word.
Lift Model ExtrmeTM ingredients and latex polymers are present in this mascara, which is lightweight and does not feel heavy. This iconic best mascara gives a new, defined look to mature eyelashes with a richer, deeper color. It provides the most eye-opening look for up to 24 hours, the most potent long-wearing formula. Best in all, it gives your eyes a mesmerizing appearance.
Christian Dior Diorshow Waterproof Mascara Reviews
Ciara M, an online customer, rated this mascara five stars and reviewed it at influenster.com. She said in her review that this mascara rocks her life. Ciara said Christian Dior should call it “cry proof” instead of waterproof.
It has a strong waterproof formula that lasts day and night and because without wearing waterproof mascara, you cannot swim in a pool. It stays on when you cry or sweat. Moreover, she said that she has been disappointed with high-end mascara on the market, and now this is her favorite. She also told her trick to get more defined eyelashes. In her trick, she uses either Dior’s lash or Lancôme’s primer and then applies a single coat of this Diorshow mascara, which lasts all day.
Having a non-clumpy look is not the easiest to get with most mascara. Diorshow mascara covers it all. Another customer, her name is Tehprincessjenn. She wrote a negative review for its waterproof properties at Sephora and rated it one star. She is practicing as a professional swimmer and uses this mascara while swimming in the pool. When she came out from the pool, she noticed a black ring around her eyes when she took off her goggles after practice.
Moreover, she ensured no leak with her goggles because water wasn’t getting in her eyes. This was because humidity inside and moisture may have caused raccoon eyes appearance. So, it is a waterproof mascara but not good if you live in highly humid weather or temperature.
The best mascara for over 60
ONE/SIZE BY PATRICK STARRR Fantasize Lifting & Lengthening Mascara
Price at time of publish: $39 at Amazon (Big Mascara with Eyeliner), $15 at Sephora (Mini Size), $25 at Sephora (Big size)
Overview
Experience the transformative power of this mascara that effortlessly enhances your lashes with its long-lasting, curling, and smudge-proof formula. Its richest black pigment promises a bold look that lasts up to 24 hours without flaking.
With the help of a six-pointed fan brush, experience the instant lengthening and curling effect on each lash with just one coat. This mascara brush is designed to prevent breakage and provide sweatproof wear. This formula is perfect for enhancing any eye-makeup look.
It stays all day long; it does not smudge and doesn’t flake, and it does not give you raccoon eyes’ appearance after a couple of hours. If you have straight and short eyelashes, this mascara can change the game and make your eyes pop. It is great for mature eyes.
A customer reviewed this mascara on Sephora; she said it was the best she had tried on her short, thinnish 47-year-old eyes. It does not clump and provides a more defined length.
Best Vegan Mascara: Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara
Price at time of publish: $20 at Amazon, $20 at Sephora.
Overview
Experience the top-notch vegan mascara, specially formulated for sensitive eyes. This incredible product will give your lashes a noticeable boost in volume, length, and definition, leaving you with naturally stunning lashes.
Introducing the revolutionary Triple-Wave Wand, designed to enhance your lashes like never before. With its unique three flexible, suspended bands, this wand visibly lengthens and defines each lash, creating a bold and attractive look. Infused with the Aquaflex Technology that easily lifts and softens your lashes.
This product is lightweight and can be layered without becoming stiff or clumpy. Removing at the end of the day is also effortless, preventing irritation and breakage for a smoother experience.
Ophthalmologists test it, and it is safe for contact lens wearers. Use the curved part of the brush to enhance volume and the longer bristles to lengthen and give definition. Apply more coats while your lashes are still wet for an extra boost of volume.
A customer named Laura Everhart reviewed this mascara, which has made her lashes look so long and thick. Nothing has ever made her lashes stand out like it. Moreover, she said it was out of stock everywhere when she searched to buy online.
But with some effort, she found it on Amazon for an extra price. Miss Laura Everhart is 64 years old and reviewed it on 17 January 2023 on Amazon.
Furthermore, she said her eyelashes are very skimpy/sparse compared to when she was young. It doesn’t smudge or flake. It’s a definite winner, and she will continue to use it, ‘Miss Laura Everhart Said.’
Best Allergy-Tested: La Roche-Posay Toleriane Waterproof Mascara
Price at time of publish: $26 at Amazon, $26 at laroche-posay, $26 at dermstore.
Overview
With each coat, this waterproof mascara strengthens and improves the appearance of lashes while being specially developed for sensitive eyes. Despite having a smudge-proof composition, this volumizing mascara is simple to remove without stinging eyes.
It is a dermatologist and ophthalmologist-tested mascara that is suitable for sensitive eyes. A buyer, whose name is ‘MelB’ and who has watery eyes all day, rated this mascara five stars on Escentual’s website and said she has super sensitive eyes that are also watery.
It is the nicest mascara; it is lightweight and doesn’t sting on her eyes. Furthermore, she stated that this mascara lifts eyelashes and holds curls all day because of its waterproof properties.
It does not smudge or flake and provides a clean-looking appearance. It does not require any rubbing to remove; you can use a regular eye makeup remover. Another customer wrote her experience after using this mascara; she said this mascara managed her sensitive eyes well.
She could never wear mascara because of her itchy eyelids and lash lines. Her eyes are sensitive and dry. Moreover, she said, while rubbing her eyes after a long day, this mascara still looks fine in the eyes.
An unhappy customer said on Laroche-posay’s website this mascara does not come off easily, even with the facial cleanser. In my opinion (Shahnaz), she should use a waterproof makeup remover.
➡️ Where can you buy Primelash mascara? A Special Mascara for mature Women; PrimeLash Mascara for over 50. Review, ratings and buying guide.
Let’s explore Other Mascara brands
Many different kinds of best mascara for mature women with thinning eyelashes are available on the market. Some are designed to help you achieve a confident style, while others are just meant to enhance the appearance of your natural lashes. So, how will you know the best pick for you? Let’s start with other brands.
Best for bold look: NYX Professional Worth the Hype Volumizing and Lengthening Mascara
Price at time of publish: $15.94 at Amazon, $9 at nyxcosmetics but no free shipping, $9 at Ulta but no free shipping. They offer free shipping at $30 order.
Overview
This is an inexpensive mascara and is widely available on the market. If you have straight lashes that always need waterproof mascara to hold their curl all day, NYX professional mascara lasts and is worth the hype.
It quickly dries on eyelashes and does not smudge under the eyes. This budget-friendly mascara from NYX Professional Makeup lengthens and makes your lashes appear thicker. Its buildable formula is ideal for thin lashes since it never gets smudged and allows you to increase thickness as you apply additional coats.
It especially features a buildable mascara brush; build your eyelashes upwards with the mascara brush while applying it. Worth the Hype mascara will lock them to provide you with a C-shape curl. A customer named Naomi.l rated this mascara five stars on Influenster’s website and said she had tried many mascaras throughout the years, all with great waterproof formulas.
Still, no one stood in front of her almond-shaped eyes except worth the hype mascara. Yes, she has almond-shaped eyes. It is good news for all mature ladies with almond-shaped eyes; Shahnaz (website owner and article writer) found the Holy Grail mascara with her deep research.
Moreover, she wrote the waterproof formula can last 24 hours without smudging, and your eyelashes will look great all day. It is durable when you sweat and cry, and if you have oily eyelids, it covers all and stays put on your eyelashes. Just two coats will make your eyelashes longer and have a more defined, eye-opening effect.
Best for Daily use: Lengthening Mascara by Almay
Price at time of publish: $6.50 at Amazon, $8.99 at Almay, $8.58 at Walmart.
Overview
Almay has always cared for women, creating gentle formulas for sensitive eyes and contact lens wearers. This Lengthening Mascara by Almay is a must-have for sensitive eyes if you have a bad outdoor allergy.
The long-lasting and cruelty-free formula can be worn for up to 14 hours. It will not smudge on your face, and your eyes will never look like a raccoon.
The wand has a good grip and is very smooth to apply. Only one coat is enough to add a dramatic appearance to your eyes, but if you need more volumized lashes, just two coats are perfect for lengthening and more defined eyelashes.
The smallest droop in the eyelids will make mascara smear. In this situation, as we get aged, anti-smudge mascara becomes necessary. Surprise! Ophthalmologists examined the thickening mascara in black/brown from Almay. Almay Mascara for mature women does not clump or smear.
You can quickly remove them with makeup wipes and remover, and they are gentle on your mature, thin lashes. A lady reviewed this mascara; she has very sensitive and dry eyes due to lupus. She bought this mascara after seeing that it is for sensitive eyes.
Moreover, she wrote that it is very gentle with sensitive eyes, and if you use bold eyeliner with this mascara, it will give you bright, eye-opening effects that last all day. An unhappy customer wrote a critical review about the mascara wand; she did not like the wand and suggested the manufacturer make a better wand instead of an old one.
Dramatic Volume: Max Factor 2000 Calorie Dramatic Volume Mascara
Price at time of publish: $7.18 at Amazon, now a days 47% is off, $10.70 at Walmart.
Overview
This Max Factor 2000 Calorie is great everyday mascara. It is highly pigmented, and the formula is so light that it does not feel on eyelashes. The tapered wand provides mess-free application without clumping and densely packed fiber bristles coat each lash from root to tip.
It lengthens the eyelashes and provides volume and definition. It has a very light fragrance, but I read the reviews about it; the fragrance does not cause any irritation to any woman because it is natural and non-alcoholic. The formula is slightly drier, and it is good for easily buildable. It has no smudging, clumping, or flaking, so you can feel comfortable that your eyes will not resemble a raccoon.
Max Factor 2000 Calorie Dramatic Mascara also helps lift and curl your eyelashes; the locking formula will lock the curl in a C-shape, giving you a more wide-eyed look and dramatic eyelashes.
It stays all day and does not flake, which is great for women with sensitive eyes. Moreover, it will not irritate your eyes or cause any stinging that some mascara can. It is easy to remove at the end of the day with a regular eye makeup remover.
The Max Factor 2000 Calorie Dramatic Mascara claims three times the volume vs. bare lashes mascara, naturally sparse lashes, straight lashes; you will get more defined eyelashes in just two coats.
This Max Factor mascara can last all day, is simple to use, and provides a dramatic appearance in only one application. For ladies over 50, the mascara makes your lashes appear fuller without making them appear excessively black or artificial.
Regardless of age, it’s crucial to look beautiful and graceful; this mascara helps you do that! The pretty small brush is very comfortable and does a nice job; you will only feel a little product on your eyelashes.
If you love waterproof mascara and don’t have any problem when removing it, Max Factor Calorie 2000 is the best option for your lashes.
Vegan-Friendly: Grande Cosmetics GrandeDRAMA Intense Thickening Mascara
Price at time of publish: $25 at Amazon, $25 at grandecosmetics, $25 at Sephora, $25 at Ulta, $25 at Target.
Overview
This mascara from Grande Cosmetics, enriched with castor oil, gives lashes a pleasing and strong appearance. Homemade eyelash thickening with castor oil is possible, and this best mascara for mature women also serves both cosmetic and skincare purposes.
Each eyelash is separated by the unique hourglass-shaped brush, preventing clumping. This mascara also lengthens the lashes while giving them a gloss and sparkle. The most important mascara part is the wand because the wand does all the drama by setting your lashes.
The wand grip is not so fat or slim; it gives a smooth application and a lot of small and large bristles on the wand that separate and coat each lash individually. It is infused with castor oil that helps condition the lashes and makes them soft and feathery. At the end of her review, she recommends this mascara for women. You can read her review on Sephora.
You’ll be bombarded with choices when you go to the beauty counter. If you’re looking for the best mascara for length, this informative guide will tell you everything you should consider before buying makeup. A customer named MazzyBee rated this mascara five stars on the Sephora website and also shared her experience.
She has been using the Grande lash serum; she did not buy the serum, and it comes in a set with Grande mascara. The lash serum is also very effective, regrowing and softening the lashes. Moreover, she said it is lovely mascara and not dry, not too much wet. She said her lashes are average in length, but after two coats of this mascara, the lashes look fuller and longer.
This mascara is long-lasting; you can wear it without fear of flaking or smudging. Moreover, it will not give you the raccoon eyes look at the end of the day. Your cat eyes will crush on your husband if you are married.
Best for Lengthening: Neutrogena Healthy Lengths Mascara
Price at time of publish: $8.99 on Amazon.
Overview
To keep lashes intense day after day, this unique vitamin E and olive oil combination profoundly feeds and fortifies them from the inside out. For mature ladies, Neutrogena Healthy Lengths is the ideal mascara.
Thanks to the solid lash-lengthening formula in this mascara, you’ll have longer, healthier, and more visible lashes.
Another Best Budget: L’Oréal Paris Voluminous Lash Paradise Mascara
Price at time of publish: $7.33 at Amazon, $11.99 at lorealparisusa.
Overview
L’Oréal Lash Paradise Washable Mascara can be a fantastic option if you’re looking for a mascara for thinning lashes. Let your lashes’ length and fullness carry you to heaven.
The brush with wavy bristles contains the most substance. The application is quick and simple. It produces soft, feathery effects and a thick lash fringe.
Read review
Best Clean Mascara: Honest Beauty Extreme Length Clean Mascara
Price at time of publish: $18.99 on Amazon, $19.99 at Honest.
Overview
Honest Beauty should be your first and final option if you seek the ideal mascara. According to Jessica Alba, the brand’s founder, the mascara and primer work well together as a bi-product to produce out-of-this-world lashes.
It is appropriate for sensitive eyes and is devoid of parabens, paraffin, silicones, mineral oil, and synthetic smells.
Best for Lifting: Lancôme Lash Idôle Lash Lifting & Volumizing Mascara
Price at time of publish: $30 on Amazon, $30 at lancome.
Overview
The Lash Idole Mascara is a fantastic choice for thinning lashes and will assist you in getting beautiful lashes. Each lash quickly multiplies and thickens thanks to the ground-breaking, zero-clump formula.
Additionally, it multiplies, curls, and stretches even the shortest lashes. This volume mascara increases the volume of your lashes for a larger look thanks to its 360 microdots brush.
You know your eyelashes can be essential if you have sensitive eyes. You could have redness, irritation, or other issues if you don’t care for them. This is why you must ensure you’re using the right type of makeup.
Read review
Eye-Opening Effects: LANCOME PARIS Monsieur Big Volume Mascara
Price at time of publish: $30 on Amazon, $35 on Ulta, $30 on Sephora, $19.99 on Walmart, $30 on lancome-usa.
Overview
The Lancôme Monsieur Big Volume Mascara combats this problem by enhancing your eyes’ size, width, and freshness, making you appear younger and more beautiful.
Because of the ultra-creamy quality of the mascara, the brush can carry a large amount in a single dip. This enables a rapid and easy application, making it a fantastic mascara choice for mature women.
Best Long-Lasting: DHC Mascara Perfect Pro Mascara
Price at time of publish: $19.92 on Amazon, $21 on DHCcare, $15.54 on us.feelunique, $19 on us.lookfantastic.
Overview
The shaping brush on this incredibly long-lasting mascara gives your lashes a pleasing appearance from root to tip. For women over 50, lash thinning is a typical issue this mascara resolves.
The DHC Mascara has two functions that help you easily extend and thicken your lashes. This mascara won’t give you raccoon eyes even if you have oily skin.
Read review
Mary Kay Lash Intensity Mascara
Price at time of publish: $18.94 on Amazon, $18 on Marykay, $19.99 on Walmart.
Overview
It is smooth on one end and rounded on the other side, helping to determine the proper quantity of product to apply. It’s thick and soft without clumping, creating a long look for your eyelashes. It’s an extension for your eyelashes, but you’ll love this product. Putting the tube under hot or warm water before applying this product will soften it and make it easier to apply.
Other Most Popular Mascaras for Mature Lashes
Other popular mascaras are available in the market, such as drugstore mascara for mature women, volumizing mascara, lengthening mascara, and washable mascaras.
Overall Best: Maybelline Full ‘N Soft Washable Mascara
Price at time of publish: $7.87 on Amazon, $9.99 on Maybelline, $9.99 on Ulta, $7.99 on Target, $7.87 on Walmart, $12.99 on Walgreens.
Overview
Mature women’s eyelashes need extra care during the application of mascara as well as while removing it. The Maybelline Full’ N Soft Washable Mascara does just that! When applied to your lashes, this drugstore mascara nourishes and softens them. Removing the mascara with makeup remover ensures your eyelashes are not pulled out.
In addition, the mascara lends fullness and can be used for a natural look for the daytime to a glamorous look for a night out at a party! Full ‘N Soft Washable Mascara has an advanced thickening formula that nourishes with Vitamin E to create softer and fuller-looking lashes. It Removes easily to help prevent lash loss and is suitable for contact lens wearers.
Read review
Best Budget: Maybelline Lash Sensational Washable Mascara
Price at time of publish: $8.13 on Amazon, $11.99 at Maybelline.
Overview
Lash Sensational from Maybelline, Another drugstore mascara. The curved brush applies just the right amount of product and lifts the lashes naturally—the perfect mascara for mature ladies who want a natural look. With just one coat, you get the desired volume for lashes naturally.
Read review
The Research of Mascara Brush and Wand
The simplest explanation can be that we have many mascara brushes since each of us has different lash requirements. One person may have long eyelashes, but these hairs tend to stick together, so they must be separated.
Some are looking for length, and other people prefer thickness. Before you buy mascara, you’ll need to determine what you’re looking for.
Curved Brush
It’s a rarer choice; however, the smaller size lets you get inside and coat every strand with a degree of precision that larger areas do not.
Because of the curved brush, you can focus on the lashes from all angles. The drawback is that you will only be able to get some of the lashes in even two strokes, so when convenience is important to you, this isn’t for you.
Tapered Brush (Cone)
A cone-shaped brush can help you get the doe-eyed look with lots of lengths, particularly on the outer ends of the lashes. The smaller tips are better for reaching the tiny eyelashes and offer them some length.
A small bristled brush will reach the eyelid, which allows you to apply it to difficult-to-reach eyelashes.
Special Hourglass Shaped Brush
An hourglass shape does a ton of heavy lifting. The curves of the brush mirror the shape of your eye, so it distributes the formula to all hairs. Volume mascaras are about the formula as much as the brush.